Marketing your production needs to happen alongside making the work. Your company remains responsible for actively building an audience.

REQUIRED BEFORE SALE

• Completed Show Marketing Form.
• Text-free Box Office marketing image.
• Text-free square / Instagram image.
• Text-free Instagram Story image, normally 1080 x 1920px.
• A2-format poster artwork in line with current Marketing Standards.
• Press release in PDF format.
• A printed A2 poster should be supplied before the opening week.

Complete Marketing Form

ARTWORK + IMAGES

• All artwork should follow the current Marketing Standards.
• The venue should be referred to as "The Lion & Unicorn Theatre".
• The theatre logo must not be cropped, stretched, skewed or altered.
• Images should be high quality and rights cleared.
• Credit photographers wherever possible.
• Rehearsal and production photography helps keep marketing fresh.

SOCIAL MEDIA

• Follow and tag @LandUTheatre.
• Use your company's social channels consistently throughout the sales period.
• Share rehearsal photography, video, trailers and other relevant content.
• Be clear about what makes your production distinctive and why audiences should see it.

PRESS + COMPS

• Provide a press release and suitable production or rehearsal images.
• Press and industry comps are available subject to theatre approval.
• Comp requests should normally be submitted at least 48 hours before the performance.

Submit Comp Request

PROGRAMMES

• Digital programmes are encouraged where practical.
• QR codes can be used to provide programme information.
• The theatre does not provide on-site programme printing.
• Any programmes being distributed should be provided to the Duty Manager.

CONTENT WARNINGS

Where audiences may reasonably need advance information about material within the production, provide a clear content warning in the marketing information and at the venue.

BUILDING YOUR AUDIENCE

• Use the networks of your cast, creatives and company.
• Speak directly to friends, family, colleagues and relevant communities.
• Support and network with other theatre makers.
• Give audiences a clear reason to choose your production.
• Dedicate time to promoting the work as well as creating it.

TECH RIDER

All productions should submit a fully completed Technical Rider no later than seven days before the opening performance.

Complete Tech Rider

ARRANGE BEFORE YOU ARRIVE

• Any requested seating reconfiguration.
• Significant changes to the lighting rig.
• External sound or technical equipment.
• Projection requirements.
• Smoke, haze, vaping or other effects.
• Weapons, high-risk props or unusual scenic requirements.

All companies should arrange appropriate insurance covering themselves and the other members of their company.

We recommend Showtime Insurance .

Sound cables and fixed speakers must not be moved or repatched without prior written permission.

• Projector installed in the lighting grid.
• HDMI and VGA inputs run from the technical desk.
• Bring your own laptop adaptor if required.
• Switch the projector off with its remote before powering down the technical desk.
• The projector must not be moved or refocused.
• The Venue Guide specifies a £15 daily projector charge where applicable under contract.

• House lights: Channel 8.
• DSL LED: 150 Red, 151 Green, 152 Blue, 153 Amber.
• DSR LED: 160 Red, 161 Green, 162 Blue, 163 Amber.
• USR LED: 170 Red, 171 Green, 172 Blue, 173 Amber.
• USL LED: 180 Red, 181 Green, 182 Blue, 183 Amber.
• Back bars use channels 190-192 and 195-197.
• Standard dimmer channels are patched 1-to-1.
• Circuits 1-9 run upstage to downstage on stage left.
• Circuits 10-18 run upstage to downstage on stage right.

• The grid is for standard lighting fixtures only.
• It must not be used for lifting or supporting heavy loads.
• Suspended equipment must have secure fixing and a secondary safety bond.
• Keep cable runs tidy, protected and free of trip hazards.
• Smoke, haze and vaping effects require advance approval.
• Naked flames and flammable materials are not permitted.
• High-risk props require advance notification, appropriate risk assessment and insurance.

• The theatre manages Box Office and Duty Management.
• Doors and Box Office typically open around 15 minutes before the performance.
• Your show should be ready well before the published start time.
• Agree the latecomer procedure with the Duty Manager.
• Keep the theatre, technical areas and shared dressing room clean and tidy.
• Do not tamper with air-conditioning or heating controls.
• Report faults or damage promptly.